The 80/20 lever with cement

Gigaton Potential

Did you know that cement is the second most used substance in the world after water? It’s also a significant source of greenhouse gas emissions. According to Project Drawdown, substituting industrial waste products for conventional inputs can reduce the carbon footprint of cement by 7.70 to 15.56 gigatons between 2020 and 2050. 

For reference: In 2019, the world emitted 51 gigatons of CO2-equivalent greenhouse gases. Project Drawdown estimates we need to cumulatively eliminate 1,000 GT from 2020-2050 to keep global warming below 2 degrees Celsius

What you should know 🤓

Global cement production is a massive global market, but it hasn’t grown for over a decade. The total tons produced per year has been around four billion tons since 2012, a whopping ~$360B market size. 

Specific market segment growth is driven by emerging countries that need to pour cement to build new infrastructure. China has been the leading global cement producer, representing half of global production…